About Us

Xalora is a Swiss-based professional haircare brand rooted in over two decades of hands-on expertise in textured hair. Founded in 2025 as a rebrand of our previous product line, Xalora carries forward a legacy of trusted formulations that have been used, tested, and loved by clients for over six years.

While the brand name is new, the knowledge, production, and performance behind our products remain the same. Now refined, expanded, and positioned for the future.

Our Heritage

The company behind Xalora (Forester Beauty) was established in 2011, originating from one of Zurich’s first professional salons dedicated exclusively to textured hair clients.

Our CEO is a trained and licensed stylist who completed a three-year Swiss apprenticeship in Zürich, followed by advanced training in New York, before opening Zürich’s first known full-service textured hair salon in 2001

A space that went beyond braiding to offer professional cutting, styling, and care.

After further international experience, including three years working in Canada, she returned to Zürich and founded what became Forester Beauty, a cornerstone for textured hair care in Switzerland.

Industry Leadership & Innovation

In 2017, Forester Beauty became a European pioneer in curly hair cutting when our CEO completed The DevaCurl DevaCut and Coloring training in New York City, at a time when very few professionals in Europe were trained in modern curl specific techniques. Clients traveled from across Europe to receive these services.

Alongside salon services, the company built Europe’s largest curly hair focused online shop, addressing the lack of accessible, suitable products for textured hair clients in the region.

Due to growing demand, the business expanded and evolved into multiple specialized branches:

• Curl HQ – Dedicated exclusively to curly hair clients
• Braidbar – Focused on braiding and loc services
• Curls Bern – Expanding regional access
• Forester Beauty Academy – Sharing professional education and textured hair expertise

The Curl HQ salons have since been passed on to former employees, ensuring continuity for the community, while the parent company evolved to focus on product development under the new brand: Xalora.

Product Philosophy

Xalora products are born directly from real client needs. Our first self-branded products The Leave-In Detangler and Ultimate Curling Gel, were created to solve specific challenges faced daily in the salon.

Following the rebrand, the line has expanded to include:

• Protein Repair Mask
• Detox Shampoo
• Texture Foam

These products form our current curly hair range, with upcoming additions such as a butter and scrunching oil.

However, Xalora is not solely a curly hair brand.

Our future focus extends to the wider textured hair community, including:

• Keratin treatments
• Relaxed hair
• Locs
• Braiding and protective styles

Our Approach

We do not aim to reinvent the wheel. Instead, we refine it.

Xalora adapts proven formulations and processes, enhancing them with:

• Improved functionality
• Better ingredient quality
• Added benefits often missing in existing products

Our goal is to create high performance, top end products that remain accessible.

As a Swiss-based brand, we understand the impact of import costs on retail pricing. By producing our own products, we can offer professional-quality haircare at more affordable price points, without compromising on ingredient standards or effectiveness.

Vision & Commitment

We are committed to:

• High-quality ingredients
• Thoughtful formulation
• Awareness of current and emerging haircare trends
• Addressing real problems within our client demographic

Our long-term vision is to make Xalora products available in professional salons beyond our own, supporting stylists and clients with solutions built on experience, education, and trust.